Beyond Independent Consulting
Live Path was founded in May, 2005 by Leigh Durst. Leigh is an independent consultant, writer, speaker and teacher with a 19 year background in digital media, usability, design, branding, marketing, CRM, CEM, operations and business strategy. Her career has been dedicated to creating remarkable customer experiences in both traditional and "tradigital" channels.
Live Path helps companies develop highly customer centric, integrated and effective digital media experiences. We also empower people with learning, best practices, governance frameworks, processes, strategic and tactical recommendations that support growth, and the effective management of new technologies and tools. This empowers business and helps support cost-effective expansion and the attainment of bottom line results.
Live Path supports the full cycle of development for websites, ecommerce, blogs and social media (Twitter, Facebook, Linked In, Wikis, You Tube, Flickr, Applications and more). Our extensive knowledge and skill in the areas of branding, customer relationship management, customer experience management, integrated marketing and business operations is a direct compliment to our efforts. We believe in providing value, extending business using new, cost-effective tools and in providing no-hype support that is free of consulting speak.
Our extensive experience across business disciplines, as well as cross-industry exposure and knowledge of best-of-breed and emerging, technologies and business disciplines has contributed to the success of companies such as gotomedia, Right Now Technologies, St. David's Healthcare, Sanaa Cooks, Clarabridge, Marketing Profs and the IEEE Standards Association, among others.
Consortium of Leading-Edge Consultants
In addition to offering independent consulting services, Live Path employs a consortium-based operating model that scales to meet the needs and budget of clients and engagements of size. We attract individuals with tremendous work histories who prefer not to be married to traditional jobs. Instead, they are passionate and committed to doing great work for a number of interesting clients. As such, Live Path consultants are typically thought leaders, business owners, consultants, speakers, writers, teachers and developers, who have experience with blue-chip brands, as well as small-to-mid sized businesses and non-profits. This network is engaged on the bleeding edge of digital and social media for the web and mobile and we have served companies of all sizes -- from 10 to 10,000 employees.
On average, our consultants have 12 years of experience in digital media. We also have strong partner relationships with established agencies with specific areas of expertise, from web development to content management and rich media (audio, video, flash, AR) production and technical development. We share ideas, projects and work. Some of our talent includes:
- One of the country's leading Facebook experts, who has worked for Seth Godin, Mint.com and Intel
- An iPhone applications developer whose work has been endorsed by Oprah
- A boutique web development firm whose principal wrote the book on Web Redesign, boasting clients like Apple, Adobe and other leading blue chip brands
- A 20-year veteran in publishing and content development for the Consumer and Electronics Industry
- World class usability experts, coders, developers, writers, bloggers and community managers
Live Path's consortium model helps us scale to meet the needs of a diverse array of clients and fuels our ability to stay agile and market competitive. However, it may be our clients who benefit the most from this approach: Live Path gives its clients access to some of the most talented, fresh, passionate and experienced people in digital and social media today - without the "hype" or the excessive price tag associated with many agencies. We are bound by mutual non-disclosure and non-competes, as well as ethics agreements. We pair our clients exclusively with seasoned consulting professionals with proven track records and impressive work histories. We also offer market competitive rates and a full scope of services supported by professional client management.
Collectively, we understand the value, benefits and application of new technologies and help our clients harness the right strategy, tools and process to drive success.