Resources
This list is constantly developing. Check back for more great resources, and/or submit your own recommendations for our consideration.
A + BLOGS & NEWSLETTERS
Goto Report
Get insights and updates from the Gotomedia team, whether it's a field report from Costa Rica, or an insightful article on Interactive Prototyping or Competitive Analysis.
Seth Godin
Seth Godin got it right with Permission Marketing, Purple Cow, and Unleashing the Idea Virus. Check out Seth's blog for regular insight and input from the bald one.
Marketing Sherpa
We love this site, and actually read the newsletter. It's a great site for marketers with an array of specialized newsletters. Get tips on for maximizing ROI, case studies, research for both online and offline marketing.
Marketing Profs
Think of this site -- which offers webinars, a community forum, benchmark reports, testing tools and other stuff in addition to more than 1,500 archived articles -- as a guidepost in a mixed-up marketing world. At least, more than 180,000 subscribers think so. Basic membership is free. Premium content comes with a modest pricetag.
Adrants
Part of my daily fix, Adrants offers a daily view into the advertising world that is engaging, irreverant, and relevant.
Persuasion Architect
We recently came upon this marketing blog, run by Anthony Garcia and Jeff Eisenberg. It's is a great read and it's full of no-nonsense, insightful banter.
The Experience Journal
Kyle Coolbroth's blog is obviously written from a someone who has done time in the trenches. Check it out periodically for insightful reads and helpful links.
Brand Autopsy
An excellent blog on marketing by John Moore, who built a name for himself at Starbucks and Whole Foods, and Paul Williams, also of Starbucks. Nice flow, easy read as blogs go, and some good interaction and insight!
Marketing VOX
Terrific resource to subscribe to for news and commentary from an array of publications and research venues. Check it out.
Word of Mouth Marketing Association (WOMMA)
We all know that word-of-mouth is a critical success component of successful customer experience. This is a great resource on word of mouth marketing, with links to blogs, articles, thought leadership and other helpful resources.
Church of the Customer
Ben McConnell and Jackie Huba's excellent site/weblog focuses on the development of excellent customer relationships by creating customer evangelists.
JOBS & RECRUITMENT
Marketing Headhunter
Check out Harry Joiner's web site for great links, job openings and information. He's highly connected with the shop.org family and specializes on cross-channel, integrated marketing.
Marketing Ladder
While the URL stinks (www.mktgladder.com) the site is great for job listings over $100k.
Sherpa Jobs
Marketing Sherpa produces a monthly list of marketing jobs that might just be worth perusing, if you're in the market!
A + BOOKS & AUTHORS (Alphabetically Listed)
Kelly Goto, Emily Cotler
Web Re-Design: Workflow that Works
Two rockin' chicks that wrote an international best-seller is jam packed with helpful tips, suggestions, and process for building an intuitive, effective web presence. It's on the desktop of designers and developers in more than seven countries. www.web-redesign.com/
Jeffrey Zeldman
Designing with Web Standards
Jeff literally wrote the book on standards for web development. A clear, valuable guide on how to apply discipline to your work, cut out the waste, time, cost of web development This book is yet another staple for designers and developers (not targeted to non-technical executive managers, necessarily!)
Steve Krug
Don't make me think
Steve Krug's book on building a usable site. A staple for online developers and the ones who boss them around! amazon.com
Seth Godin
Permission-Based Marketing; All Marketers are Liars; Free Prize Inside!
Seth Godin tells it like it is in his books. You'll find his wisdom basic and straight forward. So much so that it might seem intuitive. However, if it were that intuitive the books wouldn't have sold. Grab a read and compare it to your performance! Permission based marketing is a classic. Don't forget to check out his new read, "All Marketers Are Liars" amazon.com
Steven Pressfield
The War of Art
An easy read and a thought provoking look at the barriers we face any time we try to do something good for us, expansive, creative productive, or beneficial to humanity. The War of Art addresses the resistance we all face and challenges us to push through to achieve great things.
Sam Horn
Tongue Fu ... and others!
Why am I putting a book on communications here? Because Sam Horn ROCKS! If you're someone who has had to remove his/her foot from his/her mouth on more than one occasion, this book is for you. It's a great step forward to your personal and professional relationships with the "Customers" in your life (family, friends, co-workers and clients!). This book is a valuable resource!
Patty Seybold
The Customer Revolution: How to Thrive When Customers are in Control
Berndt Schmidt Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers Literally the guy wrote the book on customer experience. This is a great, practical read on the topic of managing the cross-channel experience and a valuable resource for executives, marketers and service arms of the business.
Berndt Schmidt
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Literally the guy wrote the book on customer experience. This is a great, practical read on the topic of managing the cross-channel experience and a valuable resource for executives, marketers and service arms of the business.